000 01331cam a2200361 i 4500
001 17184832
003 KE-NaKCAU
005 20140610121700.0
008 120227s2013 enka b 001 0 eng
010 _a 2012006486
020 _a9780521845724
020 _a9780521608268
040 _aDLC
_beng
_cKE-NaKCAU
_erda
_dDLC
042 _apcc
050 0 0 _aHG8054.5
_b.K858 2013
082 0 0 _a368
_223
084 _aBUS038000
_2bisacsh
100 1 _aKunreuther, Howard.
245 1 0 _aInsurance and behavioral economics :
_bimproving decisions in the most misunderstood industry /
_cHoward C. Kunreuther, Mark V. Pauly, Stacey McMorrow.
246 1 4 _aInsurance & behavioral economics
260 _aCambridge :
_bCambridge University Press,
_c2013.
300 _axii, 329 p. :
_bill. ;
_c24 cm
504 _aIncludes bibliographical references (pages 295-307) and indexes.
650 0 _aRisk (Insurance)
_9309
650 0 _aInsurance
_xDecision making.
650 0 _aConsumer behavior.
_9340
650 7 _aBUSINESS & ECONOMICS / Labor.
_2bisacsh
700 1 _aPauly, Mark V.,
_d1941-
700 1 _aMcMorrow, Stacey.
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2lcc
_cBK
999 _c13324
_d13324