| 000 | 00809cam a2200265 a 4500 | ||
|---|---|---|---|
| 001 | 15104730 | ||
| 003 | KE-NaKCAU | ||
| 005 | 20150217154342.0 | ||
| 008 | 071206s2009 mauab b 001 0 eng | ||
| 010 | _a 2007049708 | ||
| 020 | _a0071244328 | ||
| 040 | _cKE-NaKCAU | ||
| 050 | 0 | 0 |
_aHF5415.135 _b.C8673 2006 |
| 100 | 1 |
_aCravens, David W. _916642 |
|
| 245 | 1 | 0 |
_aStrategic marketing / _cDavid W. Cravens, Nigel F. Piercy. |
| 250 | _a8th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill Irwin, _cc2006. |
||
| 300 |
_axvii, 726 p. : _bill., map ; _c27 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing _xDecision making. |
|
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 |
_aMarketing _xManagement _vCase studies. |
|
| 700 | 1 |
_aPiercy, Nigel. _916645 |
|
| 942 |
_2lcc _cBK |
||
| 999 |
_c14305 _d14305 |
||