000 00767nam a22001937a 4500
003 KE-NaKCAU
005 20150218150353.0
008 150218b xxu||||| |||| 00| 0 eng d
040 _cKE-NaKCAU
050 _aCOM
_b783/11
100 _aRenson, Omumu Nyangure.
245 _aAn evaluation of the strategic marketing response of Kenyan commercial banks to counter the threat of substitute products /
_cBenson Omumu Nyangure.
260 _aNairobi :
_bKCA University,
_c2010.
300 _aix, 48p. :
_bill. ;
_c29 cm.
440 _aA research project submitted in partial fulfillment for the final year research for bachelor of commerce degree for KCA University.
504 _aIncludes bibliographical references.
650 _aFinance.
_914426
942 _2lcc
_cRP
999 _c14331
_d14331