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020 _a9781446270516
035 _a(WaSeSS)ssib016089595
037 _aB75051P
_b00325166
040 _aBIP US
_dWaSeSS
_cKE-NaKCAU
050 4 _aHF5415
_b.S229 2010
082 0 0 _a658.8001
_222
245 0 4 _aThe SAGE handbook of marketing theory /
260 _aLondon :
_bSAGE Publications, Limited,
_c2010.
300 _axviii, 523 p. :
_bill. ;
_c26 cm.
504 _aIncludes bibliographical references and index.
650 _aMarketing--philosophy.
650 _aMarketing --theories
700 1 _aMaclaran, Pauline. (ed.)
700 1 _aStern, Barbara.
700 1 _aTadajewski, Mark.
700 1 _aSaren, Michael.
773 0 _tSAGE Knowledge - A-Z List
942 _2lcc
_cBK
999 _c14430
_d14430