| 000 | 01160cam a22003254a 4500 | ||
|---|---|---|---|
| 001 | 16820144 | ||
| 003 | KE-NaKCAU | ||
| 005 | 20150305152722.0 | ||
| 008 | 110610s2012 caua b 001 0 eng | ||
| 010 | _a 2011024469 | ||
| 016 | 7 |
_a015904055 _2Uk |
|
| 020 | _a9781412987240 | ||
| 035 | _a(OCoLC)ocn713187785 | ||
| 040 |
_aDLC _cKE-NaKCAU _dYDX _dBTCTA _dUKMGB _dYDXCP _dOCLCO _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5814 _b.U78 2012 |
| 082 | 0 | 0 |
_a659.1072 _223 |
| 245 | 0 | 0 |
_aUsing qualitative research in advertising : _bstrategies, techniques, and applications / _cMargaret A. Morrison ... [et al.]. |
| 250 | _a2nd ed. | ||
| 260 |
_aThousand Oaks, Calif. : _bSAGE, _cc2012. |
||
| 300 |
_axv, 218 p. : _bill. ; _c23 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aAdvertising _xResearch. |
|
| 650 | 0 |
_aMarketing research _xMethodology. |
|
| 650 | 0 | _aQualitative research. | |
| 700 | 1 | _aMorrison, Margaret A. | |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c14507 _d14507 |
||