| 000 | 01067cam a2200301 i 4500 | ||
|---|---|---|---|
| 001 | 17716950 | ||
| 003 | KE-NaKCAU | ||
| 005 | 20160317155027.0 | ||
| 008 | 130429s2014 caua b 001 0 eng | ||
| 010 | _a 2013016276 | ||
| 020 | _a9781452257174 | ||
| 040 |
_aDLC _beng _cKE-NaKCAU _erda _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.127 _b.M66 2014 |
| 082 | 0 | 0 |
_a658.8/02 _223 |
| 100 | 1 | _aMooij, Marieke K. de, | |
| 245 | 1 | 0 |
_aGlobal marketing and advertising : _bunderstanding cultural paradoxes / _cMarieke de Mooij. |
| 250 | _aFourth Edition. | ||
| 260 |
_aLos Angeles : _bSage, _c2014. |
||
| 300 |
_axx, 395 pages : _billustrations ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aTarget marketing _vCross-cultural studies. |
|
| 650 | 0 |
_aAdvertising _vCross-cultural studies. |
|
| 650 | 0 |
_aConsumer behavior _vCross-cultural studies. |
|
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c15364 _d15364 |
||