000			00750nam a22002417a 4500
999			_c16720 _d16720
003			KE-NaKCAU
005			20190222162055.0
008			190222b ||||| |||| 00| 0 eng d
020			_a0273779419
020			_a9780273779414
040			_aDLC _bDLC _cKE-NaKCAU
050			_aHD69 _b.B7 K45 2013
082			_a658.8/27
100			_aKeller, Kevin Lane. _d1956-
245			_aStrategic brand management : building, measuring, and managing brand equity / _cKevin Lane Keller.
250			_a4th ed.
260			_aBoston . : _bPearson, ; _cc2013.
300			_axxviii, 562 p. : col. _bill. ; _c29 cm
500			_aIncludes bibliographical references and index.
650			_2 Brand name products
650			_2Management.
942			_2lcc _cBK