| 000 | 01276cam a22002774a 4500 | ||
|---|---|---|---|
| 999 |
_c16938 _d16938 |
||
| 001 | 17347058 | ||
| 003 | KE-NaKCAU | ||
| 005 | 20190712152749.0 | ||
| 008 | 120614s2013 nyua b 001 0 eng | ||
| 010 | _a 2012024001 | ||
| 020 | _a9780073526164 | ||
| 040 | _cKE-NaKCAU | ||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aTK5105 _b.G759 2013 |
| 082 | 0 | 0 |
_a384 _223 |
| 100 | 1 | _aGross, Lynne S. | |
| 245 | 1 | 0 |
_aElectronic media : _ban introduction / _cLynne Schafer Gross. |
| 250 | _a11th ed. | ||
| 260 |
_aNew York, NY : _bMcGraw-Hill, _c2013. |
||
| 300 |
_axvii, 443 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _a"Electronic Media: An Introduction provides students the essentials for interacting with electronic media whether they plan to become media producers or shrewd media consumers. The text discusses the most current media forms and the functions of those forms as they relate to advertising, promotional, regulatory, ethical and global issues. Students will explore types of media careers and learn how to obtain those jobs by developing networking and interviewing skills and by preparing strong application materials"-- | ||
| 650 | 0 |
_aTelecommunication. _97677 |
|
| 650 | 0 |
_aBroadcasting. _98791 |
|
| 942 |
_2lcc _cBK |
||