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042			_apcc
050	0	0	_aHF5415.32 _b.S6 2004
082	0	0	_a658.8/342 _222
100	1		_aSolomon, Michael R. _9776
245	1	0	_aConsumer behavior : _bbuying, having, and being / _cMichael R. Solomon.
250			_a6th ed.
260			_aUpper Saddle River, N.J. : _bPearson/Prentice Hall, _cc2004.
300			_axviii, 621 p. : _bcol. ill., col. maps ; _c29 cm.
504			_aIncludes bibliographical references and indexes.
505	0	0	_gSect. 1. _tConsumers in the Marketplace -- _gCh. 1. _tConsumers Rule -- _gSect. 2. _tConsumers as Individuals -- _gCh. 2. _tPerception -- _gCh. 3. _tLearning and Memory -- _gCh. 4. _tMotivation and Values -- _gCh. 5. _tThe Self -- _gCh. 6. _tPersonality and Lifestyles -- _gCh. 7. _tAttitudes -- _gCh. 8. _tAttitude Change and Interactive Communications -- _gSect. 3. _tConsumers as Decision Makers -- _gCh. 9. _tIndividual Decision Making -- _gCh. 10. _tBuying and Disposing -- _gCh. 11. _tGroup Influence and Opinion Leadership -- _gCh. 12. _tOrganizational and Household Decision Making -- _gSect. 4. _tConsumers and Subcultures -- _gCh. 13. _tIncome and Social Class -- _gCh. 14. _tEthnic, Racial, and Religious Subcultures -- _gCh. 15. _tAge Subcultures -- _gSect. 5. _tConsumers and Culture -- _gCh. 16. _tCultural Influences on Consumer Behavior -- _gCh. 17. _tThe Creation and Diffusion of Global Consumer Culture.
650		0	_aConsumer behavior. _9340
900			_bTOC
942			_2lcc _cBK
999			_c2086 _d2086