| 000 | 00632nam a22001937a 4500 | ||
|---|---|---|---|
| 003 | KE-NaKCAU | ||
| 005 | 20120628150705.0 | ||
| 008 | 120628t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780750679800 | ||
| 040 | _cKE-NaKCAU | ||
| 050 |
_aHF5415.123 _b.P476 2008. |
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| 100 |
_aPercy, Larry. _91579 |
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| 245 |
_aStrategic integrated marketing communication : _bTheory and practice / _cLarry, Percy. |
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| 260 |
_aAmsterdam : _bElsevier, _c2008. |
||
| 300 |
_axiii, 308p. : _bcol.ill. ; _c25 cm. |
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| 504 | _aincludes bibliographical references and index. | ||
| 650 |
_aMarketing communication _vStrategies. _91580 |
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| 942 |
_2lcc _cBK |
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| 999 |
_c2386 _d2386 |
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