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| 008 | 001213s2001 mau b 001 0 eng | ||
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHD30.2 _b.D38 2001 |
| 082 | 0 | 0 |
_a303.48/33 _221 |
| 100 | 1 |
_aDavenport, Thomas H. _93868 |
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| 245 | 1 | 4 |
_aThe attention economy : _bunderstanding the new currency of business / _cThomas H. Davenport and John C. Beck. |
| 260 |
_aBoston : _bHarvard Business School Press, _c2001. |
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| 263 | _a0106 | ||
| 300 |
_aix, 255 p. ; _c25 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 520 | 1 | _a"This book argues that today's businesses are headed for disaster - unless they can overcome the dangerously high attention deficits that threaten to cripple today's workplace. Accenture consultants and academics Thomas Davenport and John Beck explain that the problems for business people lie on both sides of the attention equation: on getting and holding the attention of information-flooded employees, consumers, and stockholders, and on parceling out their own attention in the face of overwhelming options. | |
| 520 | 8 | _aThe resolution: learn to manage this critical yet finite resource, or fail.". | |
| 520 | 8 | _a"Drawing from compelling research, the authors outline four perspectives on attention management that are critical to understanding its impact on business: (1) measuring and allocating attention, (2) understanding and leveraging its psychological dimensions, (3) mastering new streamlining technologies, and (4) adapting lessons from traditional attention industries like advertising. | |
| 520 | 8 | _aUsing these perspectives, the authors shine new light on critical business areas including e-commerce, organizational leadership, information and knowledge management, and strategy. Attention management can be applied to help companies improve talent motivation and retention, avoid employee burnout, win customer loyalty on the Web, more effectively sell products and services, impress investors and analysts, and more."--BOOK JACKET. | |
| 650 | 0 |
_aPersonal information management. _93869 |
|
| 650 | 0 |
_aAttention. _93870 |
|
| 700 | 1 |
_aBeck, John C. _93871 |
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| 900 | _bTOC | ||
| 942 |
_2lcc _cBK |
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| 999 |
_c3497 _d3497 |
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