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| 003 | KE-NaKCAU | ||
| 005 | 20120906191703.0 | ||
| 008 | 960522s1997 njuab b 001 0 eng | ||
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_aHF1416 _b.K443 1997 |
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_a658.8/48 _220 |
| 100 | 1 |
_aKeegan, Warren J. _94551 |
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| 245 | 1 | 0 |
_aPrinciples of global marketing / _cWarren J. Keegan, Mark C. Green. |
| 260 |
_aUpper Saddle River, N.J. : _bPrentice Hall, _cc1997. |
||
| 300 |
_axxi, 421 p. : _bill. (some col.), col. maps ; _c26 cm. |
||
| 500 | _aRev. ed. of: Multinational marketing management. 3rd ed. 1984. | ||
| 500 | _aWorld maps on endpapers. | ||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aExport marketing _xManagement. _94556 |
|
| 650 | 0 |
_aExport marketing _xManagement _xCase studies. _94557 |
|
| 700 | 1 |
_aGreen, Mark C. _94554 |
|
| 700 | 1 |
_aKeegan, Warren J. _tMultinational marketing management. _94558 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
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