000			01720cam a2200301 a 4500
001			15348536
003			KE-NaKCAU
005			20120907170233.0
008			080630s2009 njua b 001 0 eng
010			_a 2008028750
020			_a9780135070659 (casebound)
035			_a(OCoLC)ocn212857777
040			_aDLC _cKE-NaKCAU _dBTCTA _dBAKER _dC#P _dYDXCP _dBWX _dDLC
050	0	0	_aHD30.22 _b.K39 2009
082	0	0	_a338.5024/658 _222
100	1		_aKeat, Paul G. _94662
245	1	0	_aManagerial economics : _beconomic tools for today's decision makers / _cPaul G. Keat, Philip K.Y. Young.
250			_a6th ed.
260			_aUpper Saddle River, N.J. : _bPrentice Hall, _cc2009.
300			_axxiii, 598 p. : _bill. ; _c26 cm.
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction -- The firm and its goals -- Supply and demand -- Demand elasticity -- Demand estimation and forecasting -- The theory and estimation of production -- The theory and estimation of cost -- Pricing and output decisions : perfect competition and monopoly -- Pricing and output decisions : monopolistic competition and oligopoly -- Special pricing practices -- Game theory and asymmetric information -- Capital budgeting and risk -- The multinational corporation and globalization -- Government and industry : challenges and opportunities for today's manager -- Managerial economics in action : the case of the refreshment beverage industry.
650		0	_aManagerial economics. _9193
700	1		_aYoung, Philip K. Y. _94663
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c3845 _d3845