000 01015cam a2200289 a 4500
001 119989
003 KE-NaKCAU
005 20131113113539.0
008 990303s1998 txua b 001 0 eng
010 _a 97097635
020 _a0030185971
040 _aDLC
_cKE-NaKCAU
_dDLC
050 0 0 _aHF5415
_b.B53 1998
082 0 0 _a658.8
_221
100 1 _aBoone, Louis E.
_93767
245 1 0 _aContemporary marketing :
_bwired /
_cLouis E. Boone, David L. Kurtz.
250 _a9th ed.
260 _aFort Worth :
_bDryden Press,
_cc1998.
300 _a1 v. (various pagings) :
_bcol. ill. ;
_c29 cm.
440 4 _aThe Dryden Press series in marketing.
_94693
504 _aIncludes bibliographical references and index.
650 0 _aMarketing.
_9201
700 1 _aKurtz, David L.
_93766
906 _a7
_bcbc
_corignew
_d2
_eopcn
_f19
_gy-gencatlg
942 _2lcc
_cBK
999 _c3857
_d3857