000 01007cam a22002774a 4500
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008 991109s2000 nyu b 001 0 eng
010 _a 99058215
020 _a0071357750
040 _aDLC
_cKE-NaKCAU
_dDLC
042 _apcc
050 0 0 _aHF5415.1265
_b.N495 2000
082 0 0 _a658.8/4
_221
100 1 _aNewell, Frederick,
_d1926-
_94717
245 1 0 _aLoyalty.com :
_bcustomer relationship management in the new era of Internet marketing /
_cFrederick Newell.
260 _aNew York :
_bMcGraw-Hill,
_cc2000.
300 _axx, 325 p. ;
_c24 cm.
504 _aIncludes bibliographical references (p. 306-317) and index.
650 0 _aInternet marketing.
_922
650 0 _aCustomer relations.
_91719
906 _a7
_bcbc
_corignew
_d1
_eocip
_f19
_gy-gencatlg
942 _2lcc
_cBK
999 _c3872
_d3872