| 000 | 01222cam a2200337 a 4500 | ||
|---|---|---|---|
| 001 | 12784837 | ||
| 003 | KE-NaKCAU | ||
| 005 | 20160909100042.0 | ||
| 008 | 020522s2002 njua b 001 0 eng d | ||
| 010 | _a 2002282225 | ||
| 020 | _a0130650757 | ||
| 035 | _a(OCoLC)ocm48935568 | ||
| 040 |
_aEXW _cKE-NaKCAU _dDLC |
||
| 042 | _alccopycat | ||
| 050 | 0 | 0 |
_aHF5415.1265 _b.W558 2002 |
| 100 | 1 |
_aWind, Yoram. _94743 |
|
| 245 | 1 | 0 |
_aConvergence marketing : _brunning with the centaurs / _cYoram (Jerry) Wind & Vijay Mahajan with Robert E. Gunther. |
| 246 | 0 |
_iSubtitle on cover: _aStrategies for reaching the new hybrid consumer |
|
| 260 |
_aUpper Saddle River, NJ : _bFinancial Times Prentice Hall, _cc2002. |
||
| 300 |
_axxviii, 336 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographic references and index. | ||
| 650 | 0 |
_aInternet marketing. _922 |
|
| 650 | 0 |
_aMarketing. _9201 |
|
| 650 | 0 |
_aConsumer behavior. _9340 |
|
| 650 | 0 |
_aCommunication in marketing. _9961 |
|
| 700 | 1 |
_aMahajan, Vijay. _94744 |
|
| 700 | 1 |
_aGunther, Robert E. _94745 |
|
| 906 |
_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c3881 _d3881 |
||