000 00664nam a22002177a 4500
003 KE-NaKCAU
005 20120910172519.0
008 120910t xxu||||| |||| 00| 0 eng d
020 _a9780070138087
040 _cKE-NaKCAU
050 _aHF5415
_b.R4 2007
100 _aSkildum-Reid, Kim.
_94785
245 _aThe ambush marketing toolkit /
_cKim Skildum-Reid.
260 _aNorth Ryde :
_bMcGraw-Hill Australia PtyLtd.,
_cc2007.
300 _axiii, 145 p. :
_c24 cm.
504 _aIncludes bibliographical references.
650 _aMarketing.
_9201
650 _aSpecial events
_xMarketing.
_94786
650 _aCorporate sponsorship.
_94787
942 _2lcc
_cBK
999 _c3897
_d3897