| 000 | 00834nam a22002657a 4500 | ||
|---|---|---|---|
| 999 |
_c3902 _d3902 |
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| 003 | KE-NaKCAU | ||
| 005 | 20201106105215.0 | ||
| 008 | 120911t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0071105859 | ||
| 040 | _cKE-NaKCAU | ||
| 050 |
_aHF 5415.1 _b.B4155 1998 |
||
| 100 |
_aBearden, William O. _94803 |
||
| 245 |
_aMarketing : principles and perspective / _cWilliam .O.Bearden, Thomas N. Ingram and Raymond W. LaForge. |
||
| 250 | _a5th Ed. | ||
| 260 |
_aBoston, Mass. : _bMcGraw Hill, _c2007. |
||
| 300 |
_axxxvi, 588 p. : _bill. ; _c27 cm. |
||
| 500 | _aIncludes index. | ||
| 650 |
_aMarketing Research _952 |
||
| 650 |
_aMarketing Channels _9962 |
||
| 650 |
_aPricing Concepts _94804 |
||
| 650 |
_aMarket Segmentation _92356 |
||
| 700 |
_aBearden,William .O. _94805 |
||
| 700 |
_aIngram, Thomas .N. _94806 |
||
| 942 |
_2lcc _cBK |
||