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_aHF5415.3 _b.P468 1999 |
| 100 | 1 |
_aPeter, J. Paul. _94684 |
|
| 245 | 1 | 0 |
_aConsumer behavior and marketing strategy / _bJ. Paul Peter, Jerry C. Olson. |
| 250 | _a5th ed. | ||
| 260 |
_aBoston : _bIrwin/McGraw-Hill, _cc1999. |
||
| 300 |
_axxv, 545 p. : _bill. (some col.) ; _c26 cm. |
||
| 440 | 0 |
_aIrwin/McGraw-Hill series in marketing _94807 |
|
| 504 | _aIncludes bibliographical references (p. 481-510) and indexes. | ||
| 650 | 0 |
_aConsumer behavior. _9340 |
|
| 650 | 0 |
_aMarketing. _9201 |
|
| 700 | 1 |
_aOlson, Jerry C. _q(Jerry Corrie). _94841 |
|
| 906 |
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| 942 |
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