000 01082cam a2200301 a 4500
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003 KE-NaKCAU
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008 000403s2001 maua b 001 0 eng
010 _a 00038323
020 _a0072315504
040 _aDLC
_cKE-NaKCAU
_dDLC
050 0 0 _aHF5438.25
_b.W2933 2001
082 0 0 _a658.85
_221
100 1 _aWeitz, Barton A.
_92329
245 1 0 _aSelling :
_bbuilding partnerships /
_cBarton A. Weitz, Stephen B. Castleberry, John F. Tanner.
250 _a4th ed.
260 _aBoston :
_bMcGraw-Hill Irwin,
_cc2001.
300 _axxv, 630 p. :
_bcol. ill. ;
_c27 cm.
440 4 _aThe McGraw-Hill/Irwin series in marketing
_92327
504 _aIncludes bibliographical references and index.
650 0 _aSelling.
_92460
700 1 _aCastleberry, Stephen Bryon.
_94928
700 1 _aTanner, John F.
_94707
906 _a7
_bcbc
_corignew
_d1
_eocip
_f20
_gy-gencatlg
942 _2lcc
_cBK
999 _c3957
_d3957