| 000 | 01195cam a22003134a 4500 | ||
|---|---|---|---|
| 001 | 14460893 | ||
| 003 | KE-NaKCAU | ||
| 005 | 20130520113900.0 | ||
| 008 | 060720s2008 maua b 001 0 eng | ||
| 010 | _a 2006023229 | ||
| 020 | _a9780071277471 | ||
| 020 | _a0071277471 | ||
| 040 |
_aDLC _cKE-NaKCAU |
||
| 050 | 0 | 0 |
_aHF5415.13 _b.M369 2008 |
| 082 | 0 | 0 |
_a658.8 _222 |
| 100 | 1 |
_aPerreault, William D. _92308 |
|
| 245 | 1 | 0 |
_aBasic marketing : _bA global-managerial approach / _cWilliam D. Perreault, Joseph P. Cannon, E. Jerome McCarthy. |
| 250 | _a16th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill/Irwin, _cc2008. |
||
| 300 |
_a1 v. ( various pagings) : _bcol. ill. ; _c29 cm. |
||
| 500 | _a"The subtitle of the 16th edition is A Global-Managerial Approach. Joseph P. Cannon is a new author to this edition." | ||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing _xManagement. _98485 |
|
| 700 | 1 |
_aCannon, Joseph P. _98486 |
|
| 700 | 1 |
_aMcCarthy, E. Jerome _q(Edmund Jerome) _98487 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c5685 _d5685 |
||