| 000 | 00983cam a22003014a 4500 | ||
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| 001 | 13712571 | ||
| 003 | KE-NaKCAU | ||
| 005 | 20121025161940.0 | ||
| 008 | 040908s2005 ohua b 001 0 eng | ||
| 010 | _a 2004113226 | ||
| 020 | _a9788131501177 | ||
| 040 |
_aDLC _cKE-NaKCAU _dDLC |
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_aHF5415.13 _b.C95 1998 |
| 082 | 0 | 0 |
_a658.8 _222 |
| 100 | 1 |
_aCzinkota, Michael R. _94235 |
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| 245 | 1 | 0 |
_aMarketing management / _cMichael Czinkota, Masaaki Kotabe. |
| 250 | _a2nd ed. | ||
| 260 |
_aAustralia : _bSouth Western Cengage Learning _cc2001. |
||
| 300 |
_axxv, 598 p. : _bill. ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing _xManagement. _98752 |
|
| 650 | 0 |
_aMarketing _xManagement _vCase studies. _98753 |
|
| 700 | 1 |
_aKotabe, Masaaki. _94571 |
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| 906 |
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