| 000 | 01138cam a2200301 a 4500 | ||
|---|---|---|---|
| 001 | 15572978 | ||
| 003 | KE-NaKCAU | ||
| 005 | 20150414190913.0 | ||
| 008 | 090102s2010 maua b 001 0 eng | ||
| 010 | _a 2008055593 | ||
| 020 | _a9780071267762 | ||
| 035 | _a(OCoLC)ocn244764072 | ||
| 035 | _a(OCoLC)244764072 | ||
| 040 |
_aDLC _cKE-NaKCAU _dBTCTA _dC#P _dBWX _dCDX _dYDXCP _dDLC |
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| 050 | 0 | 0 |
_aHF5415.13 _b.M352324 2010 |
| 082 | 0 | 0 |
_a658.8 _222 |
| 100 | 1 |
_aMullins, John W. _q(John Walker) _98828 |
|
| 245 | 1 | 0 |
_aMarketing management : _ba strategic decision-making approach / _cJohn W. Mullins & Orville C. Walker Jr. |
| 250 | _a7th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill Irwin, _cc2010. |
||
| 300 |
_axxi, 551 p. : _bill. ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. _98829 |
|
| 700 | 1 |
_aWalker, Orville C. _94724 |
|
| 906 |
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| 942 |
_2lcc _cBK |
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