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020 _a0195780477
040 _aDLC
_cKE-NaKCAU
042 _apcc
043 _af-sa---
050 0 0 _aHF5415.12.S75
_bM38 2002.
245 0 0 _aMarketing success stories /
_cedited by Michael Cant and Ricardo Machado.
250 _a4th ed.
260 _aCape Town :
_bOxford University Press,
_c2002.
300 _aix, 342 p. :
_bill. ;
_c22 cm.
504 _aIncludes bibliographical references.
650 0 _aMarketing
_zSouth Africa
_92702
700 1 _aCant, M. C.
_q(Michael Colin),
_d1957-
_92703
700 1 _aMachado, Ricardo.
_92704
906 _a7
_bcbc
_corigcop
_d2
_encip
_f20
_gy-gencatlg
942 _2lcc
_cBK
999 _c5887
_d5887