| 000 | 00595nam a22001937a 4500 | ||
|---|---|---|---|
| 003 | KE-NaKCAU | ||
| 005 | 20121030162255.0 | ||
| 008 | 121030t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a1861521960 | ||
| 040 | _cKE-NaKCAU | ||
| 050 |
_aHF5415.I23 _b.K48 1999 |
||
| 100 |
_aKitchen Philip J. _99126 |
||
| 245 |
_aMarketing communications : _bPrinciples and practice / _cPhilip J. Kitchen |
||
| 260 |
_aAustralia : _bThomson Learning, _c1999. |
||
| 300 |
_aix, 534 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 |
_aMarketing _9201 |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c6012 _d6012 |
||