000 00894cam a22002894a 4500
001 13922539
003 KE-NaKCAU
005 20240520144444.0
008 050406s2006 njua b 001 0 eng
010 _a 2005047639
020 _a0131202065
040 _aDLC
_cKE-NaKCAU
_dDLC
042 _apcc
050 0 0 _aHF5823
_b.W455 2003
082 0 0 _a659.1
_222
100 1 _aWells, William.
_95525
245 1 0 _aAdvertising :
_bprinciples & practice /
_cWilliam Wells, John Burnett, Sandra Moriarty.
250 _a6th ed.
260 _aUpper Saddle River, N.J. :
_bPearson Prentice Hall,
_cc2003.
300 _axxxii, 599 p. :
_bill. ;
_c28 cm.
504 _aIncludes bibliographical references and index.
650 0 _aAdvertising.
_92579
700 1 _aBurnett, John.
_95526
700 1 _aMoriarty, Sandra.
_95527
906 _a7
_bcbc
_corignew
_d1
_eocip
_f20
_gy-gencatlg
942 _2lcc
_cBK
999 _c6211
_d6211