| 000 | 00734nam a22002297a 4500 | ||
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| 003 | KE-NaKCAU | ||
| 005 | 20121116113917.0 | ||
| 008 | 121116t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0071116745 | ||
| 040 | _cKE-NaKCAU | ||
| 050 |
_aHF5415.13 _b.W249 2006 |
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| 245 |
_aMarketing strategy : _ba decision - focused approach / _cOrville C. Walker Jr. ... [et al.]. |
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| 250 | _a5th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill/Irwin, _cc2006. |
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| 300 |
_axx, 346 p. : _bill.(some col.) ; _c26 cm. |
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| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 |
_aMarketing _9201 |
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| 700 |
_aMullins, John W. _910122 |
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| 710 |
_aJr Bold, W. Harper _910123 |
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| 711 |
_aLarreche,Jean-Claude _910124 |
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| 942 |
_2lcc _cML |
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| 999 |
_c6499 _d6499 |
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