000 01159cam a2200301 a 4500
001 672986
003 KE-NaKCAU
005 20121116171503.0
008 950907s1996 njua b 001 0 eng
010 _a 95040868
020 _a0133956253
040 _aDLC
_cKE-NaKCAU
_dDLC
050 0 0 _aTX911.3.M3
_bK68 1996
082 0 0 _a647.94/068/8
_220
100 1 _aKotler, Philip.
_92229
245 1 0 _aMarketing for hospitality and tourism /
_cPhilip Kotler, John Bowen, James Makens.
246 1 4 _aMarketing for hospitality & tourism
260 _aUpper Saddle River, NJ :
_bPrentice Hall,
_cc1996.
300 _axv, 704 p. :
_bill. (chiefly col.) ;
_c27 cm.
504 _aIncludes bibliographical references and index.
650 0 _aHospitality industry
_xMarketing.
_910150
650 0 _aTourism
_xMarketing.
_910151
700 1 _aBowen, John
_q(John T.),
_d1948-
_910152
700 1 _aMakens, James C.
_910153
906 _a7
_bcbc
_corignew
_d1
_eocip
_f19
_gy-gencatlg
942 _2lcc
_cBK
999 _c6511
_d6511