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| 005 | 20121118152459.0 | ||
| 008 | 020124s2003 maua b 001 0 eng | ||
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_aHF5415.13 _b.W249 2003 |
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_a658.8/02 _221 |
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_aMarketing strategy : _ba decision-focused approach / _cOrville C. Walker Jr. ... [et al.]. |
| 250 | _a4th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill/Irwin, _cc2003. |
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| 300 |
_axviii, 365 p. : _bill. (some col.) ; _c26 cm. + _e1 CD-ROM (4 3/4 in.) |
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| 500 | _aRev. ed. of: Marketing strategy / Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larréché. 3rd ed. c1999. | ||
| 500 | _aTitle on CD-ROM: GAMAR 3 | ||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 538 | _aSystems requirements for accompanying CD-ROM: IBM PC or 100% compatible with a Pentium/90 MHz processor, 16MB of RAM, 4x CD-ROM, Microsoft Windows 98, or higher; Microsoft Excel 97 or higher; Microsoft Access 97 or higher and either Netscape Navigator 4.0 or higher; or Microsoft Internet Explorer 5 or higher. | ||
| 650 | 0 |
_aMarketing _xManagement. _910183 |
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| 700 | 1 |
_aWalker, Orville C. _94724 |
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| 700 | 1 |
_aWalker, Orville C. _tMarketing strategy. _910184 |
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| 740 | 0 | 2 | _aGAMAR 3 |
| 740 | 0 | 2 | _aGAMAR 3 CD-ROM |
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