| 000 | 00979pam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | 4415746 | ||
| 003 | KE-NaKCAU | ||
| 005 | 20131111110817.0 | ||
| 008 | 930720s1994 ilua b 001 0 eng | ||
| 020 | _a9780071116336 | ||
| 040 |
_aDLC _cKE-NaKCAU _dDLC |
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| 050 | 0 | 0 |
_aHF5415 _b.M378 2006 |
| 082 | 0 | 0 |
_a658.8 _220 |
| 100 | 1 |
_aPerreault, William D. _92308 |
|
| 245 | 1 | 0 |
_aEssentials of marketing : _ba marketing strategy planning approach / _cWilliam D. Perreault, E. Jerome McCarthy. |
| 250 | _a10th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill /Irwin, _cc2006. |
||
| 300 |
_axl, 638 p. : _bcol. ill. ; _c28 cm. |
||
| 440 | 0 |
_aIrwin series in marketing. _92309 |
|
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing. _9201 |
|
| 700 | 1 |
_aMcCarthy, E. Jerome. _92310 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
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| 942 |
_2lcc _cBK |
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