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| 001 | 1598733 | ||
| 003 | KE-NaKCAU | ||
| 005 | 20130129110609.0 | ||
| 008 | 941006s1995 nyua b 001 0 eng | ||
| 010 | _a 94040494 | ||
| 020 | _a0077096134 | ||
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_aHF5415 _b.J5 2001 |
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_a658.8 _220 |
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_aJobber, David, _d1947- _911111 |
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_aPrinciples and practice of marketing / _cDavid Jobber. |
| 260 |
_aLondon ; _aNew York : _bMcGraw-Hill, _c[1995] |
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| 300 |
_axx, 745 p. : _bill. (some col.) ; _c25 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing. _9201 |
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| 650 | 0 |
_aMarketing _zEurope _xCase studies. _911112 |
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| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
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