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| 001 | 726760 | ||
| 003 | KE-NaKCAU | ||
| 005 | 20130319165348.0 | ||
| 008 | 980616s1999 enka b 001 0 eng | ||
| 010 | _a 98029818 | ||
| 020 | _a0130102296 | ||
| 040 |
_aDLC _cKE-NaKCAU _dDLC |
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| 050 | 0 | 0 |
_aHF5415.123 _b.F55 1999 |
| 082 | 0 | 0 |
_a658.8/02 _221 |
| 100 | 1 |
_aFill, Chris. _9960 |
|
| 245 | 1 | 0 |
_aMarketing communications : _bcontexts, contents, and strategies / _cChris Fill. |
| 250 | _a2nd ed. | ||
| 260 |
_aLondon _aNew York : _bPrentice Hall, _c1999. |
||
| 300 |
_axxiii, 656 p. : _bill. (some col.) ; _c23 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aCommunication in marketing. _9961 |
|
| 650 | 0 |
_aMarketing channels. _9962 |
|
| 650 | 0 |
_aSales promotion. _9963 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
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| 942 |
_2lcc _cBK |
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| 999 |
_c7251 _d7251 |
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