| 000 | 00667nam a22002297a 4500 | ||
|---|---|---|---|
| 003 | KE-NaKCAU | ||
| 005 | 20160818155606.0 | ||
| 008 | 130404t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0070080313 | ||
| 020 | _a9780070080317 | ||
| 040 | _cKE-NaKCAU | ||
| 050 | _aHF 6146 .S5 2009 | ||
| 100 |
_aShah, Kruti. _911408 |
||
| 245 |
_aAdvertising and Promotions : An IMC Perspective / _cKruti Shah and Alan D'Souza. |
||
| 260 |
_aNew Delhi : _bTata McGraw Hill, _cc2009. |
||
| 300 |
_axxx, 987 p. : _bill. ; _c23 cm. |
||
| 500 | _aIncludes Index. | ||
| 650 |
_aAdvertising _92579 |
||
| 650 |
_aPromotions _94758 |
||
| 700 |
_aD'Souza, Alan. _911409 |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c7314 _d7314 |
||