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| 001 | 3052287 | ||
| 003 | KE-NaKCAU | ||
| 005 | 20131113130949.0 | ||
| 008 | 960501s1997 nyua b 001 0 eng | ||
| 010 | _a 96019807 | ||
| 020 | _a0070189544 | ||
| 040 |
_aDLC _cKE-NaKCAU _dDLC |
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_aHF5415 _b.S745 1997 |
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_a658.8 _220 |
| 100 | 1 |
_aEtzel, Michael J. _911833 |
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| 245 | 1 | 0 |
_aMarketing / _cMichael J. Etzel, Bruce J. Walker, William J. Stanton. |
| 250 | _a11th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill, _cc1997. |
||
| 300 |
_axxi, 624 p. : _bill. ; _c26 cm. |
||
| 440 | 0 |
_aMcGraw-Hill series in marketing _92888 |
|
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing. _9201 |
|
| 700 | 1 |
_aWalker, Bruce J. _911834 |
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| 700 | 1 |
_aStanton, William J. _94919 |
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| 906 |
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