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001 587406
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008 870812s1987 nyua b 000 0 eng
010 _a 86032402
020 _a0471845299
035 _a(OCoLC)14964773
035 _a(OCoLC)ocm14964773
035 _a(CStRLIN)NYCG87-B67053
035 _a(NNC)587406
040 _cKE-NaKCAU
050 0 _aHF5415
_b.C54247 1987
082 0 _a658.8/02
_219
090 _aHF5415
_b.C54247 1987
100 1 _aCohen, William A.,
_d1937-
_911856
245 1 0 _aDeveloping a winning marketing plan /
_cWilliam A. Cohen.
260 _aNew York :
_bWiley,
_cc1987.
300 _aix, 324 p. :
_bill. ;
_c24 cm.
490 1 _aWiley series on business strategy
504 _aBibliography: p. 283.
650 0 _aMarketing.
_9201
830 0 _aWiley series on business strategy.
_911857
942 _2lcc
_cBK
999 _c7663
_d7663