| 000 | 00863pam a2200265 a 4500 | ||
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| 001 | 1598733 | ||
| 003 | KE-NaKCAU | ||
| 005 | 20130703113942.0 | ||
| 008 | 941006s1995 nyua b 001 0 eng | ||
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_aDLC _cKE-NaKCAU _dDLC |
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_aHF5415 _b.J5 2001 |
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_a658.8 _220 |
| 100 | 1 |
_aJobber, David. _d1947- _912038 |
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| 245 | 1 | 0 |
_aPrinciples and practice of marketing / _cDavid Jobber. |
| 260 |
_aLondon : _bMcGraw-Hill, _c2001. |
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| 300 |
_axxiv, 823 p. : _bcol. ill. ; _c27 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing. _9201 |
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| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
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