000			01681cam a22003017a 4500
001			14581335
003			KE-NaKCAU
005			20130625131105.0
008			061003s2006 nyua b 001 0 eng d
010			_a 2006284078
020			_a0195678435
035			_a(OCoLC)ocm71315762
040			_aOMB _cKE-NaKCAU _dBAKER _dDLC
042			_alccopycat
050	0	0	_aHF5823 _b.J48 2006
100	1		_aJethwaney, Jaishri N. _912340
245	1	0	_aAdvertising management / _cJaishri Jethwaney, Shruti Jain.
260			_aNew Delhi : _bOxford University Press, _c2006.
300			_axii, 716 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction to advertising management -- Advertising in historical perspective -- Brand building and advertising management -- Advertising agency: structure and processes -- Strategey and planning process in advertising campaigns -- Consumer behaviour and advertising research -- Creative strategy and creative development -- Media strategy and planning -- Agency relationships -- Advertising classification and current issues -- Advertising: laws and ethics -- Sales promotion -- Public relations -- Rural advertising in India -- Globalization in Indian advertising -- Annexure I: The code for self regulation in advertising -- Annexure II: Advertising agencies and rulings of the Indian Newspaper Society.
650		0	_aAdvertising _xManagement. _912341
650		0	_aAdvertising _zIndia. _912342
700	1		_aJain, Shruti. _912343
906			_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c7986 _d7986