| 000 | 01185cam a22003374a 4500 | ||
|---|---|---|---|
| 001 | 13053827 | ||
| 003 | KE-NaKCAU | ||
| 005 | 20130628125449.0 | ||
| 008 | 030110s2004 maua b 001 0 eng | ||
| 010 | _a 2003042015 | ||
| 020 | _a9780073101262 | ||
| 020 | _a0073101265 | ||
| 040 |
_aDLC _cKE-NaKCAU _dDLC |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5823 _b.B387 2007 |
| 082 | 0 | 0 |
_a659.1 _221 |
| 100 | 1 |
_aBelch, George E. _d1951- _95523 |
|
| 245 | 1 | 0 |
_aAdvertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch & Michael A. Belch. |
| 250 | _a7th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill, _cc2007. |
||
| 300 |
_axxvi, 820p. : _bcol. ill. ; _c28 cm. |
||
| 440 | 0 |
_aMcGraw-Hill/Irwin series in marketing _92319 |
|
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aAdvertising. _92579 |
|
| 650 | 0 |
_aSales promotion. _9963 |
|
| 650 | 0 |
_aCommunication in marketing. _9961 |
|
| 700 | 1 |
_aBelch, Michael A. _95524 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
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| 942 |
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