000			01468cam a22003014a 4500
001			5325906
003			KE-NaKCAU
005			20130625154618.0
008			050119s2005 nyu 001 0 eng
010			_a 2005001422
020			_a0814472958
035			_a(OCoLC)ocm57506804
035			_a(NNC)5325906
040			_aDLC _cKE-NaKCAU _dOrLoB-B
042			_apcc
050	0	0	_aHF5415 _b.K624 2005
082	0	0	_a658.8 _222
100	1		_aKotler, Philip. _92229
245	1	0	_aAccording to Kotler : _bthe world's foremost authority on marketing answers your questions / _cPhilip Kotler.
260			_aNew York : _bAMACOM, _cc2005.
300			_axxii, 168 p. : _c23 cm.
500			_aIncludes index.
505	0	0	_gPt. 1. _tMarkets and marketing -- _gPt. 2. _tMarketing strategy -- _gPt. 3. _tMarketing tools (the 4Ps) -- _gPt. 4. _tMarketing planning -- _gPt. 5. _tMarketing organization -- _gPt. 6. _tMarketing control -- _gPt. 7. _tMarketing areas of application -- _gPt. 8. _tMarketing excellence.
520	1		_a"According to Kotler distills the essence of marketing guru Philip Kotler's wisdom and years of experience into question and answer format. Based on the thousands of questions Kotler has been asked over the years by clients, students, business audiences, and journalists, the book reveals the revolutionary thinking of one of the profession's most revered experts."--BOOK JACKET.
650		0	_aMarketing. _9201
900			_bTOC
942			_2lcc _cBK
999			_c8001 _d8001