| 000 | 00939cam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | 3470949 | ||
| 003 | KE-NaKCAU | ||
| 005 | 20130625163631.0 | ||
| 008 | 931119s1995 ilua b 001 0 eng | ||
| 010 | _a 93042796 | ||
| 020 | _a0844230154 | ||
| 040 |
_aDLC _cKE-NaKCAU _dDLC |
||
| 050 | 0 | 0 |
_aHF5823 _b.S3636 1995 |
| 082 | 0 | 0 |
_a659.1/13 _220 |
| 100 | 1 |
_aSchultz, Don E. _912382 |
|
| 245 | 1 | 0 |
_aStrategic advertising campaigns / _cDon E. Schultz, Beth E. Barnes. |
| 250 | _a4th ed. | ||
| 260 |
_aLincolnwood, Ill., USA : _bNTC Business Books, _cc1995. |
||
| 300 |
_axxvi, 370 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aAdvertising campaigns. _912349 |
|
| 700 | 1 |
_aBarnes, Beth E. _912383 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c8011 _d8011 |
||