| 000 | 00615nam a22001937a 4500 | ||
|---|---|---|---|
| 003 | KE-NaKCAU | ||
| 005 | 20130626114500.0 | ||
| 008 | 130626t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0074632019 | ||
| 040 | _cKE-NaKCAU | ||
| 050 |
_aHF 5823 _b.J 718 1998 |
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| 100 |
_aJones, John Philip. _912420 |
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| 245 |
_aWhat's in a brand? : _bbuilding brand equity through advertising / _cJohn Philip Jones. |
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| 260 |
_aNew Delhi : _bTata Mcgraw- hill, _c1998. |
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| 300 |
_axxiii, 335 p. : _bill. ; _c24 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 |
_aBranding. _910182 |
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| 942 |
_2lcc _cBK |
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| 999 |
_c8026 _d8026 |
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