000 00751pam a2200241 a 4500
001 3962405
003 KE-NaKCAU
005 20131002121739.0
008 941103s1995 njua b 001 0 eng
010 _a 94043380
020 _a0205156029
040 _cKE-NaKCAU
050 0 0 _aHF5415
_b.S357 1995
100 1 _aSchoell, William F.
_912532
245 1 0 _aMarketing :
_bcontemporary concepts and practices /
_cWilliam F. Schoell, Joseph P. Guiltinan.
250 _a6th ed.
260 _aEnglewood Cliffs, N.J. :
_bPrentice Hall,
_cc1995.
300 _axxvii, 762 p. :
_bcol. ill. ;
_c29 cm.
504 _aIncludes bibliographical references and index.
650 0 _aMarketing.
_9201
700 1 _aGuiltinan, Joseph P.
_912533
942 _2lcc
_cBK
999 _c8098
_d8098