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| 001 | 1686022 | ||
| 003 | KE-NaKCAU | ||
| 005 | 20130717161703.0 | ||
| 008 | 990512s2000 maua b 001 0 eng | ||
| 010 | _a 99029464 | ||
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| 040 | _cKE-NaKCAU | ||
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_aHD9980.5 _b.Z45 2000 |
| 100 | 1 |
_aZeithaml, Valarie A. _92016 |
|
| 245 | 1 | 0 |
_aServices marketing : _bintegrating customer focus across the firm / _cValarie A. Zeithaml, Mary Jo Bitner. |
| 250 | _a2nd ed. | ||
| 260 |
_aBoston : _bIrwin/McGraw-Hill, _cc2000. |
||
| 300 |
_axxviii, 620 p. : _bill. ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aService industries. _912813 |
|
| 650 | 0 |
_aCustomer services. _9514 |
|
| 650 | 0 |
_aMarketing. _9201 |
|
| 700 | 1 |
_aBitner, Mary Jo. _92018 |
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| 942 |
_2lcc _cBK |
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| 999 |
_c8273 _d8273 |
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