000 00736cam a2200253 4500
001 4650735
003 KE-NaKCAU
005 20130731114953.0
008 720313s1972 maua b 001 0 eng
010 _a 79163282
020 _a0395041627
040 _aDLC
_cKE-NaKCAU
_dDLC
050 0 0 _aHF5415.13
_b.B435 1972
082 0 0 _a658.8
100 1 _aBell, Martin L.
_913196
245 1 0 _aMarketing :
_bconcepts and strategy /
_cMartin L. Bell.
250 _a2nd ed.
260 _aBoston :
_bHoughton Mifflin,
_c1972.
300 _aviii, 961 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references and index.
650 0 _aMarketing
_9201
906 _a7
_bcbc
_corignew
_d2
_encip
_f19
_gy-gencatlg
942 _2lcc
_cBK
999 _c8474
_d8474