000 00676nam a22002057a 4500
003 KE-NaKCAU
005 20130905160035.0
008 130815t xxu||||| |||| 00| 0 eng d
020 _a9788125920625
040 _cKE-NaKCAU
050 _aHF5415
_b.K86 2008
100 _aKumar, Arun.
_913383
245 _aMarketing management :
_bcomprehensive text, best practices, corporate insights /
_cArun Kumar & N Meenakshi
260 _aNew Delhi :
_bVikas Publishing House Pvt Ltd.,
_c2008.
300 _axxii, 864 p. :
_bill. ;
_c27 cm.
504 _aincludes bibliographical references and index
650 _aMarketing
_9201
700 _aMeenakshi, N.
_913384
942 _2lcc
_cBK
999 _c8592
_d8592