000 00584mam a2200193 a 4500
003 KE-NaKCAU
005 20130820150320.0
008 130820t xxu||||| |||| 00| 0 eng d
020 _a0273642480
040 _aUKM
_cKE-NaKCAU
_dNNC
050 _aHF5415
_b.A43 2000
100 1 _aAmbler, Tim.
_94565
245 1 0 _aMarketing and the bottom line :
_bthe new metrics of corporate wealth /
_cTim Ambler.
260 _aLondon :
_bFinancial Times/Prentice Hall,
_c2000.
300 _axii, 178 p. ;
_c24 cm.
_bill.
504 _aIncludes index.
650 0 _aMarketing
_9201
942 _2lcc
_cBK
999 _c8629
_d8629