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| 001 | 14061171 | ||
| 003 | KE-NaKCAU | ||
| 005 | 20130820170226.0 | ||
| 008 | 050802s2006 caua b 001 0 eng | ||
| 010 | _a 2005022466 | ||
| 020 | _a141291633X | ||
| 020 | _a1412916348 | ||
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_aDLC _cKE-NaKCAU _dDLC |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5414 _b.A527 2006 |
| 082 | 0 | 0 |
_a361/.0068/8 _222 |
| 100 | 1 |
_aAndreasen, Alan R. _d1934- _913450 |
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| 245 | 1 | 0 |
_aSocial marketing in the 21st century / _cAlan R. Andreasen. |
| 260 |
_aThousand Oaks : _bSAGE Publications, _cc2006. |
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| 300 |
_axi, 264 p. : _bill. ; _c24 cm. |
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| 504 | _aIncludes bibliographical references (p. 237-252) and index. | ||
| 505 | 0 | _aSocial change, social problems and 21st century social marketing -- Creating and framing the agenda -- The structure of social problems -- The role of social marketing -- Setting priorities with social marketing -- Beyond downstream interventions : influencing communities -- Structural change : influencing lawmakers and regulators -- Structural change : recruiting business allies -- Recruiting allies in the media and the health-care communities -- Repostioning social marketing for the 21st century. | |
| 650 | 0 |
_aSocial marketing. _98649 |
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| 906 |
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