Seven power strategies for building customer loyalty /
Timm, Paul R.
Seven power strategies for building customer loyalty / Paul R. Timm. - New York : AMACOM, c2001. - xiii, 224 p. ; 24 cm.
Includes bibliographical references and index.
Getting from Good Intentions to a Strategy -- Strategy 1: Identity Customer Turnoffs -- Strategy 2: Recover Dissatisfied Customers -- Strategy 3: Create Positive Imbalance with Customers -- Strategy 4: Give Customers A-Plus Value -- Strategy 5: Give Customers A-Plus Information -- Strategy 6: Show Customers A-Plus Personality -- Strategy 7: Give Customers A-Plus Convenience -- Actualizing the A-Plus Customer Loyalty Strategy -- Sample Generic Consulting Proposal -- A Quick Review of the Seven Power Strategies. Ch. 1. Ch. 2. Ch. 3. Ch. 4. Ch. 5. Ch. 6. Ch. 7. Ch. 8. Ch. 9. App. A. App. B.
081440569X
2001018899
GBA1-Z7322
Customer loyalty.
Customer services.
Customer relations.
HF5415.5 / .T515 2001
658.8/12
Seven power strategies for building customer loyalty / Paul R. Timm. - New York : AMACOM, c2001. - xiii, 224 p. ; 24 cm.
Includes bibliographical references and index.
Getting from Good Intentions to a Strategy -- Strategy 1: Identity Customer Turnoffs -- Strategy 2: Recover Dissatisfied Customers -- Strategy 3: Create Positive Imbalance with Customers -- Strategy 4: Give Customers A-Plus Value -- Strategy 5: Give Customers A-Plus Information -- Strategy 6: Show Customers A-Plus Personality -- Strategy 7: Give Customers A-Plus Convenience -- Actualizing the A-Plus Customer Loyalty Strategy -- Sample Generic Consulting Proposal -- A Quick Review of the Seven Power Strategies. Ch. 1. Ch. 2. Ch. 3. Ch. 4. Ch. 5. Ch. 6. Ch. 7. Ch. 8. Ch. 9. App. A. App. B.
081440569X
2001018899
GBA1-Z7322
Customer loyalty.
Customer services.
Customer relations.
HF5415.5 / .T515 2001
658.8/12