Business market management :
Anderson, James C.
Business market management : understanding, creating, and delivering value / James C. Underson, James A. Narus. - 2nd ed. - New Delhi: Pearson education, 2004. - xx, 460 p. : ill. ; 26 cm.
Includes bibliographical references and index.
8129704609
Business market management.
HF5415 .I263 / .A53 2004
Business market management : understanding, creating, and delivering value / James C. Underson, James A. Narus. - 2nd ed. - New Delhi: Pearson education, 2004. - xx, 460 p. : ill. ; 26 cm.
Includes bibliographical references and index.
8129704609
Business market management.
HF5415 .I263 / .A53 2004