Handbook of research on international advertising /
Handbook of research on international advertising /
edited by Shintaro Okazaki.
- Cheltenham : Edward Elgar, 2012.
- xxiii, 543 p. : ill. ; 24 cm.
Includes bibliographical references and index.
License restrictions may limit access.
9781848448582 9781783476015
Advertising--Research.
Marketing--Research.
HF5814 / .H36 2012
Includes bibliographical references and index.
License restrictions may limit access.
9781848448582 9781783476015
Advertising--Research.
Marketing--Research.
HF5814 / .H36 2012